In our pursuit of the purest form of business, it is important that everyone we work with follow the same underlying assumptions about how individuals, firms, and societies behave. All our operations are based on these assumptions:
• People generally prefer to work for an organization or firm that share their social and economic values.
• People are always capable of learning more and changing their opinions.
• Money has a value – be it positive or negative – to everyone.
• An agreement where all negotiating parties are better off is always possible.
• There is a direct correlation between how much people value a project and the amount of money they invested in it.
• Personal and social confidence are the main drivers of economic growth.
• You do not need to cheat to win, but you do need to know the conventional boundaries and how to push them.
• The whole can be greater than the sum of its parts.
• Just because it has been done before does not mean that it can’t be done better.
